Discover: This is the start of the project. Designers start researching, getting inspired, and gathering ideas.
Define: This is the definition stage, where designers define an idea extracted from the discovery phase. From this, a clear creative brief is created.
Develop: This is where solutions or concepts are created, prototyped, tested, and iterated this process of trial and error helps designers to improve and refine their ideas.
Delivery: The final phase is the delivery stage, where the final
The project is finalized, produced, and launched.

**Discover:** This is the start of the project. Designers start researching, getting inspired, and gathering ideas.

**Define:** This is the definition stage, where designers define an idea extracted from the discovery phase. From this, a clear creative brief is created.

**Develop:** This is where solutions or concepts are created, prototyped, tested, and iterated this process of trial and error helps designers to improve and refine their ideas.

**Delivery:** The final phase is the delivery stage, where the final
The project is finalized, produced, and launched.

The Creative UX Process