Discover: This is the start of the project. Designers start researching, getting inspired, and gathering ideas.

Define: This is the definition stage, where designers define an idea extracted from the discovery phase. From this, a clear creative brief is created.

Develop: This is where solutions or concepts are created, prototyped, tested, and iterated this process of trial and error helps designers to improve and refine their ideas.

Delivery: The final phase is the delivery stage, where the final The project is finalized, produced, and launched.